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With Sony TV & World Sport Group consortium winning global broadcasting rights of Indian Premier League (IPL), the audience have been ensured minute-by-minute live telecast of all the cricket matches.

IPL Live Telecast

IPL Live Telecast - Sony Max
Indian Premier League Cricket was launched by Board for Control of Cricket in India (BCCI), with the first season starting in April 2008. Before the start of the season, IPL sold the rights for live telecast of the tournament, through TV, radio, broadband & Internet. The global broadcasting rights of DLF IPL Cricket series were secured by a consortium consisting of India's Sony Entertainment Television network and Singapore-based World Sport Group, for ten years, at a price of US $1.026 billion

As per the BCCI deal with Sony TV & World Sport Group consortium, the latter paid the former US $918 million for the television broadcast rights and US $108 million for the promotion of the tournament. After winning the global broadcasting rights, the consortium re-sold parts of it, geographically, to other companies. The winning companies, in different parts of the world, have the right to the live telecast of DLF Indian Premier League (IPL) cricket matches. With this, cricket-lovers around the world were ensured minute-by-minute live telecast of one of the most exciting cricket tournaments in the world.

Winner Regional Broadcast Rights Terms
Sony/World Sport Group Global Rights, India 10 years, at USD 1.026 Billion
Network Ten Free-to-air television in Australia 5 years, at AUD 10-15 Million
Sky Network Television New Zealand broadcast rights Terms Not Released
Setanta Sports United Kingdom & Ireland on a subscription basis 5 years, terms not disclosed
Arab Digital Distribution Middle East broadcast rights on ADD's ART Prime Sport channel. Will broadcast to United Arab Emirates, Bahrain, Iran, Iraq, Jordan, Kuwait, Lebanon, Oman, Qatar, Palestine, Saudi Arabia, Syria, Turkey, Algeria, Morocco, Tunisia, Egypt, Sudan, Libya and Nigeria 10 years, terms not released
Willow TV Rights to distribute on TV, radio, broadband & Internet, for the IPL in North America 5 years, terms not released
SuperSport South Africa and Nigeria broadcast rights Terms Not Released
GEO Super Pakistan broadcast rights Terms Not Released
Asian Television Network Canadian broadcast rights. Aired on ATN's CBN & ATN Cricket Plus channels on a subscription basis. Aired on XM Radio's ATN-Asian Radio as well 5 years, terms not released

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